RESEARCH NOTES AND COMMUNICATIONS - Misleading Heuristics and Moderated Multiple Regression Models
| Year of publication: |
2001
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|---|---|
| Authors: | Irwin, Julie R. ; McClelland, Gary H. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 38.2001, 1, p. 100-109
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