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Linking fortunes to end global stagnation

Kotler, Philip - In: Economic impact : a quarterly review of world economics (1989), pp. 41-48

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Social marketing and development

Dholakia, Ruby R.; Dholakia, Nikhilesh - 2009

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Redefining the bottom of the pyramid from a marketing perspective

Yurdakul, Dicle; Atik, Deniz; Dholakia, Nikhilesh - In: Marketing theory 17 (2017) 3, pp. 289-303

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Conflicts at the bottom of the pyramid : profitability, poverty alleviation, and neoliberal governmentality

Varman, Rohit; Skålén, Per; Belk, Russell W. - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 1, pp. 19-35

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Kafkaesque institutions at the base of the pyramid

Khare, Apoorv; Varman, Rohit - In: Journal of marketing management : MM 32 (2016) 17/18, pp. 1619-1646

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Accumulation through derealization : how corporate violence remains unchecked

Varman, Rohit; Al-Amoundi, Ismael - In: Human relations 69 (2016) 10, pp. 1909-1935

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What the subsistence marketplaces stream is really about : beginning with micro-level understanding and being bottom-up

Viswanathan, Madhu - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1570-1584

Persistent link: https://www.econbiz.de/10011854359

The roles of the private and public sectors in poverty reduction

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Subalterns, empowerment and the failed imagination of markets

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The Evolution of Broadband Industry in the Developing World : A Comparison of China and India

Kshetri, Nir - 2014

Telecommunications networks of India and the People's Republic of China are among the largest in the world and have a number of areas for broadband use ripe for exploration. Broadband networks in some regions in these two economies are even more developed than in some parts of the industrialized...

Persistent link: https://www.econbiz.de/10012751130