Ideology for the 10 Billion: Introduction to Globalization of Marketing Ideology
| Year of publication: |
2013
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|---|---|
| Authors: | Eckhardt, Giana M. ; Dholakia, Nikhilesh ; Varman, Rohit |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif : Sage, ISSN 0276-1467, ZDB-ID 7846538. - Vol. 33.2013, 1, p. 7-12
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