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Towards a conceptual foundation of "conscientious corporate brands"
Rindell, Anne; Svensson, Göran; Mysen, Tore; … - In: The journal of brand management : an international journal 18 (2010/11) 9, pp. 709-719
Persistent link: https://www.econbiz.de/10009260968
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Towards a model of conscientious corporate brands : a Canadian study
Hutchinson, David B.; Singh, Jang; Svensson, Göran; … - In: The journal of business & industrial marketing 28 (2013) 8, pp. 687-695
Persistent link: https://www.econbiz.de/10010222145
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Validation of a conscientious corporate brand framework : a Turkish study
Bas, Turker; Aydinlik, Arzu Ulgen; Svensson, Göran; … - In: International journal of business and globalisation : IJBG 10 (2013) 2, pp. 173-184
Persistent link: https://www.econbiz.de/10009783199
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A framework of conscientious corporate brand : a South African validation
Svensson, Göran; Bogaards, Marlene; Mpinganjira, Mercy; … - In: Corporate governance : the international journal for … 12 (2012) 5, pp. 675-685
Persistent link: https://www.econbiz.de/10009673165