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Evaluating the drivers of sustainable behavioral intentions : an application and extension of the theory of planned behavior
Rex, Judy; Lobo, Antonio; Leckie, Civilai - In: Journal of nonprofit & public sector marketing 27 (2015) 3, pp. 263-284
Persistent link: https://www.econbiz.de/10011385771
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Green brand benefits and their influence on brand loyalty
Lin, Chia-Ling; Lobo, Antonio; Leckie, Civilai - In: Marketing intelligence & planning 35 (2017) 3, pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
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The role of benefits and transparency in shaping consumers' green perceived value, self-brand connection and brand loyalty
Lin, Jialing; Lobo, Antonio; Leckie, Civilai - In: Journal of retailing and consumer services 35 (2017), pp. 133-141
Persistent link: https://www.econbiz.de/10011645145
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The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing; Lobo, Antonio; Leckie, Civilai - In: Journal of strategic marketing 27 (2019) 1, pp. 81-95
Persistent link: https://www.econbiz.de/10012202445