Reports on the first survey of chief executive officers of multinational hotel chains, sponsored by the International Hotel Association. The purpose of the survey was to assess the environmental scanning practices in those hotel firms and to learn how their executives view the uncertainty of the...

The managerial activity of learning about events and trends in the organization’s environment is known as environmental scanning. This process differs from industry or competitor analysis in two main respects: it is broad in scope and future‐directed. Assesses the extent to which information...

This paper reports on a study designed to explore the relationship between environmental scanning and business expansion strategies in the international hotel sector. Unit level perspectives on environmental scanning and business expansion strategies of trans‐national hotel companies (TNHCs)...