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New thinking on antecedents to successful CRM campaigns : consumer acceptance of an alliance
Trimble, Carrie; Holmes, Gary - In: Journal of promotion management : JPM 19 (2013) 3, pp. 352-372
Persistent link: https://www.econbiz.de/10009787486
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Getting past the trash bin : attribution about envelope message, envelope characteristics, and intention to open direct mail
Amos, Clinton; Paswan, Audhesh - In: Journal of marketing communications 15 (2009) 4, pp. 247-265
Persistent link: https://www.econbiz.de/10003897663
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Leading the (r)evolution : succession and leadership rules for re-entrepreneurs
McEnany, Robert; Strutton, David - In: Business horizons 58 (2015) 4, pp. 401-410
Persistent link: https://www.econbiz.de/10011300890