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Erfolgsfaktor
Key account management
9
Kundengruppenmanagement
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Key-Account-Management
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Beziehungsmarketing
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Relationship marketing
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Internationales Marketing
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Organisatorischer Wandel
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2003-2006
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Altana AG
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German
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Belz, Christian
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Müllner, Markus
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Senn, Christoph
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Thexis / Fachbericht für Marketing
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Die Implementierung globaler Marketing-Strategien in Industriegüterunternehmen : Ergebnisse einer explorativen Untersuchung
Belz, Christian
;
Müllner, Markus
;
Senn, Christoph
-
1999
Persistent link: https://www.econbiz.de/10004047407
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Die Implementierung globaler Marketing-Strategien in Industriegüterunternehmen : Ergebnisse einer explorativen Untersuchung
Belz, Christian
;
Müllner, Markus
;
Senn, Christoph
-
1999
Persistent link: https://www.econbiz.de/10001377882
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