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Empirische Befunde zum Konsumentenboykott : der Fall AEG/Electrolux
Müller, Stefan
;
Wittig, Katja
;
Hoffmann, Stefan
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2006
Persistent link: https://www.econbiz.de/10003392525
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Modell bereichsspezifischer Innovativität und Meinungsführerschaft : eine kausalanalytische Prüfung am Beispiel Automobil-Innenausstattung
Hoffmann, Stefan
;
Wittig, Katja
;
Nienhaus, Ludger
; …
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2006
Persistent link: https://www.econbiz.de/10003392532
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