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Estland
Brand management
39
Markenführung
36
Consumer behaviour
28
Australia
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Konsumentenverhalten
20
Einzelhandel
18
Retail trade
16
Australien
15
Brand image
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Markenimage
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Brand
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Estonia
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Markenartikel
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Retailing
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Marketing management
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Beziehungsmarketing
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Globalization
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Brand architecture
7
Canada
7
Globalisierung
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Markenarchitektur
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Department store
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Latvia
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Warenhaus
6
Brand extension
5
Corporate branding
5
Electronic commerce
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Firm performance
5
Führungsstil
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Innovation
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International marketing
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KMU
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Kanada
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Leadership style
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English
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McKenzie, Brent
10
Merrilees, Bill
3
Kotri, Andrus
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Miller, Dale
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Baltic journal of management
3
EBS review
1
Handbook of research on international advertising
1
History of retailing and consumption
1
International journal of business and emerging markets : IJBEM
1
International journal of management practice : IJMP
1
Journal of business research : JBR
1
The European retail digest : the authoritative guide to trends and developments in retailing across Europe
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ECONIS (ZBW)
10
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1
Retail value chains : extension and development into transition economies : Stockmann in Estonia and Latvia
McKenzie, Brent
;
Merrilees, Bill
- In:
Baltic journal of management
3
(
2008
)
3
,
pp. 309-327
Persistent link: https://www.econbiz.de/10003775164
Saved in:
2
Service entry strategies into a transition economy : an Estonian case study
McKenzie, Brent
;
Merrilees, Bill
- In:
International journal of business and emerging markets …
1
(
2008/09
)
2
,
pp. 124-140
Persistent link: https://www.econbiz.de/10003794519
Saved in:
3
Culture and marketing strategy in discount retailing
Merrilees, Bill
;
McKenzie, Brent
;
Miller, Dale
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 215-221
Persistent link: https://www.econbiz.de/10003428830
Saved in:
4
Twenty years on - retailer advertising during and since the fall of the Soviet Union : Tallinna Kaubamaja, "Estonia's Department Store"
McKenzie, Brent
- In:
Handbook of research on international advertising
,
(pp. 179-197)
.
2012
Persistent link: https://www.econbiz.de/10009513925
Saved in:
5
Does retailer country of origin effects exist in transition economies? : an Estonian case study
McKenzie, Brent
- In:
International journal of management practice : IJMP
3
(
2008/09
)
3
,
pp. 226-240
Persistent link: https://www.econbiz.de/10003812464
Saved in:
6
A test of retail service brand extensions in Estonia : Tallinna Kaubamaja and Selver
McKenzie, Brent
- In:
EBS review
(
2008/09
)
2
,
pp. 89-101
Persistent link: https://www.econbiz.de/10003885382
Saved in:
7
University business students' perceptions of retail shopping behaviour : a Canadian and Estonian comparative study
McKenzie, Brent
- In:
Baltic journal of management
3
(
2008
)
1
,
pp. 105-118
Persistent link: https://www.econbiz.de/10003697808
Saved in:
8
From communism to capitalism : Tallinna Kaubamaja - Estonia's department store
McKenzie, Brent
- In:
History of retailing and consumption
7
(
2021
)
1
,
pp. 57-78
Persistent link: https://www.econbiz.de/10012693762
Saved in:
9
Department store shopping behaviour in Estonia and Latvia : a comparative study
McKenzie, Brent
- In:
The European retail digest : the authoritative guide to …
54
(
2007/08
),
pp. 25-31
Persistent link: https://www.econbiz.de/10003530260
Saved in:
10
Mass customization and system development : case findings from the packaging industry
Kotri, Andrus
;
McKenzie, Brent
- In:
Baltic journal of management
5
(
2010
)
1
,
pp. 100-117
Persistent link: https://www.econbiz.de/10003940107
Saved in:
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