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Ethnic identity, consumption of cultural apparel, and self-perceptions of ethnic consumers
Chattaraman, Veena; Lennon, Sharron J. - In: Journal of fashion marketing and management 12 (2008) 4, pp. 518-531
Persistent link: https://www.econbiz.de/10003781737
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The malleable bicultural consumer : effects of cultural contexts on aesthetic judgments
Chattaraman, Veena; Rudd, Nancy A.; Lennon, Sharron J. - In: Journal of consumer behaviour : an international … 9 (2010) 1, pp. 18-31
Persistent link: https://www.econbiz.de/10003943313
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Acculturative stress and consumption-based coping strategies among first-generation Asian-Indian immigrants in the United States
Chakraborty, Swagata; Chattaraman, Veena - In: International journal of consumer studies 46 (2022) 3, pp. 831-849
Persistent link: https://www.econbiz.de/10013177004