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Segmentation and targeting reloaded
Visconti, Luca M.; Hughes, Mine Üçok - In: Marketing management : a cultural perspective, (pp. 295-314). 2012
Persistent link: https://www.econbiz.de/10009508086
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Consumer ethnicity three decades after : a TCR agenda
Visconti, Luca M.; Jafari, Aliakbar; Batat, Wided; … - In: Journal of marketing management : MM 30 (2014) 17/18, pp. 1882-1922
Persistent link: https://www.econbiz.de/10010466391
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New directions in researching ethnicity in marketing and consumer behaviour : a well-being agenda
Jafari, Aliakbar; Visconti, Luca M. - In: Marketing theory 15 (2015) 2, pp. 265-270
Persistent link: https://www.econbiz.de/10011494624
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Consumer mobility and well-being among changing places and shifting ethnicities
Demangeot, Catherine; Bröckerhoff, Aurélie; Kipnis, Eva; … - In: Marketing theory 15 (2015) 2, pp. 271-278
Persistent link: https://www.econbiz.de/10011494634