Segmentation and targeting reloaded
Luca M. Visconti and Mine Üçok Hughes
| Year of publication: |
2012
|
|---|---|
| Authors: | Visconti, Luca M. ; Hughes, Mine Üçok |
| Published in: |
Marketing management : a cultural perspective. - London : Routledge, ISBN 978-0-415-60683-7. - 2012, p. 295-314
|
| Subject: | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Ethnische Gruppe | Ethnic group | Vergleich | Comparison | USA | United States | Italien | Italy | Dänemark | Denmark |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009508086