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Event study
Innovation
8
Consumer behaviour
7
Konsumentenverhalten
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Biotechnologie-Industrie
6
Biotechnology industry
6
Inter-firm cooperation
6
Lieferantenmanagement
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Social network
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Supplier relationship management
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Cognition
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Informationstechnik
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Innovationsmanagement
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Kognition
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New product development
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Produktentwicklung
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Strategic alliance
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Strategische Allianz
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Unternehmensnetzwerk
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B-to-B-Marketing
3
Beziehungsmarketing
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Business-to-business marketing
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Customer service
3
Knowledge transfer
3
Kundenservice
3
Outsourcing
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Relationship marketing
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Salespeople
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Verkaufspersonal
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Wissenstransfer
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Customer support
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Electronic Commerce
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English
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Geyskens, Inge
2
Raassens, Néomie
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Wuyts, Stefan
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
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ECONIS (ZBW)
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The Market valuation of outsourcing new product development
Raassens, Néomie
;
Wuyts, Stefan
;
Geyskens, Inge
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 682-695
Persistent link: https://www.econbiz.de/10009659290
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2
The performance implications of outsourcing customer support to service providers in emerging versus established economies
Raassens, Néomie
;
Wuyts, Stefan
;
Geyskens, Inge
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 280-292
Persistent link: https://www.econbiz.de/10010427994
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