Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Event study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Delineating the outcomes of sp...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Event study
Sponsorship
6
Sports
6
China
3
Consumer behaviour
3
Football
3
Greece
3
Griechenland
3
Sportmarketing
3
Sports marketing
3
Advertising
2
Australia
2
Brand image
2
Brand personality
2
Customer satisfaction
2
Ereignisstudie
2
Financial services
2
Finanzdienstleistung
2
Konsumentenverhalten
2
Marketing
2
Marketing management
2
Marketing strategy
2
Marketingmanagement
2
New Zealand
2
Olympic Games
2
Sponsoring
2
Sport
2
Sport organization
2
Sporting events
2
Sportorganisation
2
Tourism
2
Advertising effects
1
Apology
1
Asia-Pacific region
1
Asiatisch-pazifischer Raum
1
Attitude surveys
1
Austerity measures
1
Ball game
1
Ballsport
1
Beschwerdemanagement
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Tsiotsou, Rodoula
2
Lalountas, Dionysis Antonios
1
Published in...
All
Applied financial economics letters
1
The journal of business & industrial marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A stakeholder approach to international and national sport sponsorship
Tsiotsou, Rodoula
- In:
The journal of business & industrial marketing
26
(
2011
)
8
,
pp. 557-565
Persistent link: https://www.econbiz.de/10009410781
Saved in:
2
Applying event study analysis to assess the impact of marketing communication strategies : the case of sponsorship
Tsiotsou, Rodoula
;
Lalountas, Dionysis Antonios
- In:
Applied financial economics letters
1
(
2005
)
4
,
pp. 259-262
Persistent link: https://www.econbiz.de/10003016833
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
