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A reference-dependent model of the price-quality heuristic
Gneezy, Ayelet
;
Genîzî, Ûrî
;
Lauga, Dominique Olié
- In:
Journal of marketing research : JMR
51
(
2014
)
2
,
pp. 153-164
Persistent link: https://www.econbiz.de/10010362220
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