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Experiment
Internet marketing
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Journal of business research : JBR
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Journal of retailing and consumer services
207
Journal of economic behavior & organization : JEBO
183
International journal of internet marketing and advertising : IJIMA
139
Discussion paper series / IZA
123
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
97
Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing communications
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Journal of behavioral and experimental economics
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International journal of hospitality management
85
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
83
International journal of advertising : the review of marketing communications
78
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
76
Journal of economic psychology : research in economic psychology and behavioral economics
74
Psychology & marketing
74
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
73
CESifo working papers
70
Journal of promotion management : innovations in planning and applied research
64
Tourism management : research, policies, practice
62
Information systems research : ISR
61
The journal of product & brand management
61
Journal of marketing research : JMR
60
International journal of electronic marketing and retailing : IJEMR
59
Journal of internet commerce
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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IZA Discussion Paper
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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SpringerLink / Bücher
50
Economics letters
47
Journal of advertising research
47
Cogent business & management
45
Electronic commerce research
45
Experimental economics : a journal of the Economic Science Association
44
Journal of marketing
44
International journal of consumer studies
43
Journal of behavioral decision making
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Journal of travel and tourism marketing
41
Marketing intelligence & planning
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ECONIS (ZBW)
10,415
RePEc
25
EconStor
18
USB Cologne (EcoSocSci)
4
USB Cologne (business full texts)
1
BASE
1
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1
Revisiting the consumer brand engagement concept
Obilo, Obinna O.
;
Chefor, Ellis
;
Saleh, Amin
- In:
Journal of business research : JBR
126
(
2021
),
pp. 634-643
Persistent link: https://www.econbiz.de/10012494330
Saved in:
2
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
3
Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
Saved in:
4
Antecedents to customer engagement : moderating role of media richness of brand pages
Gosain, Aditi
;
Srivastava, Mukta
;
Gupta, Deepanvita
- In:
Theoretical economics letters
9
(
2019
)
7
,
pp. 2550-2565
Persistent link: https://www.econbiz.de/10012213908
Saved in:
5
Antecedents and consequences of the process of customer engagement through social media : an integrated conceptual framework
Abdullah
;
Siraj, Sadaf
- In:
International journal of electronic business
14
(
2018
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10011891016
Saved in:
6
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
Saved in:
7
The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 32-48
Persistent link: https://www.econbiz.de/10014233448
Saved in:
8
Modelling drivers and outcomes of fashion and apparel social media brand communities engagement
Munjal, Priyanka
;
Shanker, Ravi
;
Gupta, Ashish
; …
- In:
International journal of management practice : IJMP
16
(
2023
)
1
,
pp. 59-88
Persistent link: https://www.econbiz.de/10014315777
Saved in:
9
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
10
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
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