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Three systems underpinning marketing behavior

Bagozzi, Richard P. - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 23-29

Persistent link: https://www.econbiz.de/10011919217

Contribution behavior in virtual communities : cogntiive, emotional, and social influences

Tsai, Hsien-tung; Bagozzi, Richard P. - In: Management information systems : mis quarterly 38 (2014) 1, pp. 143-163

Persistent link: https://www.econbiz.de/10010258261

The bittersweet experience of being envied in a consumption context

Romani, Simona; Grappi, Silvia; Bagozzi, Richard P. - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1239-1262

Persistent link: https://www.econbiz.de/10011608996

The role of status and leadership style in sales contests : a natural field experiment

Verbeke, Willem J. M. I.; Bagozzi, Richard P.; … - In: Journal of business research : JBR 69 (2016) 10, pp. 4112-4120

Persistent link: https://www.econbiz.de/10011553934

Effects of negative social information on the willingness to support charities : the moderating role of regulatory focus

Le, Nhat Quang; Supphellen, Magne; Bagozzi, Richard P. - In: Marketing letters : a journal of research in marketing 32 (2021) 1, pp. 111-122

Persistent link: https://www.econbiz.de/10012488856

Moral reactions to bribery are fundamentally different for managers witnessing and managers committing such acts : tests of cognitive-emotional explanations of bribery

Sharma, Ekta; Bagozzi, Richard P. - In: Journal of business ethics : JBE 177 (2022) 1, pp. 95-124

Persistent link: https://www.econbiz.de/10013170962

Consumers' identity signaling towards social groups : the effects of dissociative desire on brand prominence preferences

Raimondo, Maria Antonietta; Cardamone, Ernesto; Miceli, … - In: Psychology & marketing 39 (2022) 10, pp. 1964-1978

Persistent link: https://www.econbiz.de/10013465133

Segregation vs aggregation in the loyalty program : the role of perceived uncertainty

Yi, Youjae; Jeon, Hoseong; Choi, Beom Joon - In: European journal of marketing : EJM 47 (2013) 8, pp. 1238-1255

Persistent link: https://www.econbiz.de/10009786592

An Experimental Investigation of Second-Hand Clothing Consumption

Bagozzi, Richard P.; Yap, Sheau-Fen (Crystal); … - 2022

Burgeoning marketplace resale, threats posed by traditional retail business, and fashion potential in sustainability foreshadow the importance of second-hand retailing. Drawing on the model of goal-directed behavior, we address these questions: How does shopping for second-hand clothing...

Persistent link: https://www.econbiz.de/10014086149

How Virtual Agents Influence Online User Behavior : An Experiment and Modelling Proposal Assessing Effects on Attitudes, Loyalty and Word-O-Mouth

Lambert de Diesbach, Pablo Brice - 2019

Virtual agents wear many different names according to their use contexts, functionalities, degrees of anthropomorphism. They can also be visible or incarnated, or not (incarnated agents are called Embodied virtual agents or EVAs). They have been widely used since the 2000's and first generated a...

Persistent link: https://www.econbiz.de/10012869252