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The effect of consumers' diurn...
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Discussion paper / The Hebrew University of Jerusalem, Center for the Study of Rationality
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Brand names act like marketing placebos
Amar, Moty
;
Ariely, Dan
;
Bar-Hillel, Maya
;
Carmon, Ziv
; …
-
2011
Persistent link: https://www.econbiz.de/10009311634
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The effect of synchronizing consumers' diurnal preferences with time of response on data reliability
Hornik, Jacob
;
Tal, Aner
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10003956296
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