As daily deal promotions have exploded in popularity, there is considerable debate regarding their benefits and pitfalls. However, empirical evidence regarding the change in revenues and profits resulting from a daily deal promotion for a business, the potential exposure value it provides, and...

In this exploratory investigation, we examine changes associated with joining a nominal online group on longer-term behavior of lenders on the leading peer-to-peer microcredit site Kiva.org. Using a random sample of 5,000 Kiva lenders and exploiting a naturalistic field experimental manipulation...

Providing explicit instructions to compare one option to other (reference) options is one of the most basic and commonly used promotional and persuasion tactics. Building on prior research on persuasion knowledge and the impact of suspicion, we propose that the mere fact that consumers are...