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Blending cobrand personalities : an examination of the complex self
Monga, Alokparna Basu; Lau-Gesk, Loraine - In: Journal of marketing research : JMR 44 (2007) 3, pp. 389-400
Persistent link: https://www.econbiz.de/10003547592
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The secrecy effect : secret consumption increases women's product evaluations and choice
Rodas, Maria A.; John, Deborah Roedder - In: Journal of consumer research : JCR ; an … 46 (2019/2020) 6, pp. 1093-1109
Persistent link: https://www.econbiz.de/10012234298
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Does the devil wear Prada? : luxury product experiences can affect prosocial behavior
Wang, Yajin; John, Deborah Roedder; Griskevicious, Vladas - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 104-119
Persistent link: https://www.econbiz.de/10012506520
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Revisiting gender differences : what we know and what lies ahead
Meyers-Levy, Joan; Loken, Barbara - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 129-149
Persistent link: https://www.econbiz.de/10010485540