We introduce an alternative approach to experimental design aimed at collecting data for parametric estimation of the cumulative form of Prospect Theory (PT). Our approach incorporates two fundamental principles: ensuring that all tasks provide valuable information and avoiding redundancy among...

We report the findings from a hypothetical discrete choice experiment (DCE) examining UK consumer attitudes for food produced using agricultural production methods currently prohibited in the UK i.e., hormone implants in beef; Ractopamine in pig feed; chlorine washed chicken; and Atrazine pesticide. Our...