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Fundamentals of marketing research ; Vol. 3
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Image theory : theoretical and empirical foundations
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Journal of marketing research : JMR
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ECONIS (ZBW)
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Multiple reference points in sequential hedonic evaluation : an empirical analysis
Ghoshal, Tanuka
;
Yorkston, Eric
;
Nunes, Joseph C.
; …
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 563-577
Persistent link: https://www.econbiz.de/10010489709
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Differential versus unit weighting of violations, framing, and the role of probability in image theory's compatibility test
Beach, Lee Roy
;
Puto, Christopher P.
;
Heckler, Susan E.
; …
- In:
Image theory : theoretical and empirical foundations
,
(pp. 41-49)
.
2009
Persistent link: https://www.econbiz.de/10010201448
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3
An experimental approach to making retail store environmental decisions
Baker, Julie
;
Levy, Michael
;
Grewal, Dhruv
-
2007
Persistent link: https://www.econbiz.de/10003540228
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