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Non-geometric Plackett-Burman designs in conjoint analysis
Blomkvist, Ola; Ekdahl, Fredrik; Gustafsson, Anders - In: Conjoint measurement : methods and applications, (pp. 161-181). 1999
Persistent link: https://www.econbiz.de/10001444692
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On the influence of the evaluation methods in conjoint design - some empirical results
Huber, Frank; Herrmann, Andreas; Gustafsson, Anders - In: Conjoint measurement : methods and applications, (pp. 183-208). 1999
Persistent link: https://www.econbiz.de/10001444700
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Non-geometric Plackett-Burman designs in conjoint analysis
Blomkvist, Ola; Ekdahl, Fredrik; Gustafsson, Anders - In: Conjoint measurement : methods and applications, (pp. 161-181). 2001
Persistent link: https://www.econbiz.de/10001690257
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On the influence of the evaluation methods in conjoint design : some empirical results
Huber, Frank; Herrmann, Andreas; Gustafsson, Anders - In: Conjoint measurement : methods and applications, (pp. 183-208). 2001
Persistent link: https://www.econbiz.de/10001690260
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Non-geometric Plackett-Burman designs in conjoint analysis
Blomkvist, Ola; Ekdahl, Fredrik; Gustafsson, Anders - In: Conjoint measurement : methods and applications ; with …, (pp. 187-207). 2003
Persistent link: https://www.econbiz.de/10001997850
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On the influence of the evaluation methods in conjoint design - some empirical results
Huber, Frank; Herrmann, Andreas; Gustafsson, Anders - In: Conjoint measurement : methods and applications ; with …, (pp. 209-234). 2003
Persistent link: https://www.econbiz.de/10001997884
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Heuristics and resource depletion : eye-tracking customers' in situ gaze behavior in the field
Wästlund, Erik; Otterbring, Tobias; Gustafsson, Anders; … - In: Journal of business research : JBR 68 (2015) 1, pp. 95-101
Persistent link: https://www.econbiz.de/10010433161
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Vision (im)possible? : the effect of in-store signage on customers' visual attention
Otterbring, Tobias; Wästlund, Erik; Gustafsson, Anders; … - In: Journal of retailing and consumer services 21 (2014) 5, pp. 676-684
Persistent link: https://www.econbiz.de/10010407245
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Non-geometric Plackett-Burman designs in conjoint analysis
Blomkvist, Ola; Ekdahl, Fredrik; Gustafsson, Anders - In: Conjoint measurement : methods and applications, (pp. 77-92). 2007
Persistent link: https://www.econbiz.de/10003544591
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On the influence of the evaluation methods in conjoint design : some empirical results
Huber, Frank; Herrmann, Andreas; Gustafsson, Anders - In: Conjoint measurement : methods and applications, (pp. 93-112). 2007
Persistent link: https://www.econbiz.de/10003544602