How to create attractive and unique customer experiences : an application of Kano's theory of attractive quality to recreational tourism
Claes Högström, Marina Rosner and Anders Gustafsson
| Year of publication: |
2010
|
|---|---|
| Authors: | Högström, Claes ; Rosner, Marina ; Gustafsson, Anders |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 28.2010, 4, p. 385-402
|
| Subject: | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Freizeitwirtschaft | Leisure industries | Wintersport | Winter sports | Norwegen | Norway |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008652227