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The effects of regulatory focus and mixed valence imagery and analytical attributes on product decisions
Roy, Rajat - In: Marketing intelligence & planning 35 (2017) 3, pp. 397-407
Persistent link: https://www.econbiz.de/10011706990
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Examining regulatory focus in the information processing of imagery and analytical advertisements
Roy, Rajat; Phau, Ian - In: Journal of advertising : official publication of the … 43 (2014) 4, pp. 371-381
Persistent link: https://www.econbiz.de/10010469994
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The impact of regulatory focus and word of mouth valence on search and experience attribute evaluation
Roy, Rajat; Naidoo, Vik - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1353-1373
Persistent link: https://www.econbiz.de/10011725684
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The role of implicit lay belief, SEC attributes and temporal orientation in consumer decision making
Roy, Rajat; Naidoo, Vik - In: Journal of business research : JBR 122 (2021), pp. 411-422
Persistent link: https://www.econbiz.de/10012420425
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The temperature of newness : how vision-temperature correspondence in advertising influences newness perception and product evaluation
Togawa, Taku; Ishii, Hiroaki; Park, Jaewoo; Roy, Rajat - In: Journal of business research : JBR 160 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014294840