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The effects of mood, gender, and ad context on type of elaboration and product evaluation

Sar, Sela - In: Journal of marketing communications 19 (2013) 5, pp. 308-323

Persistent link: https://www.econbiz.de/10010227711

In the mood for [the right kind of] social marketing communication : How congruity between consumer mood and message framing influences intentions to recycle

Anghelcev, George; Sar, Sela - In: Journal of Social Marketing 4 (2014) 1, pp. 38-57

Purpose – The effectiveness of social marketing communication should depend both on message features and on the psychological characteristics of message recipients. This premise was tested in an experiment focused on why consumers may respond differently to different types of pro-recycling...

Persistent link: https://www.econbiz.de/10014907151

If you feel it now you will think it later : the interactive effects of mood over time on brand extension evaluations

Sar, Sela; Duff, Brittany R. L.; Anghelcev, George - In: Psychology & marketing 28 (2011) 6, pp. 561-583

Persistent link: https://www.econbiz.de/10009130508

The moderating role of mood and personal relevance on persuasive effects of gain- and loss-framed health messages

Wirtz, John G.; Sar, Sela; Ghuge, Shreyas - In: Health marketing quarterly 32 (2015) 2, pp. 180-196

Persistent link: https://www.econbiz.de/10011304092

The influence of mood and information processing strategies on recall, persuasion, and intention to get a flu vaccine

Sar, Sela; Rodriguez, Lulu - In: Health marketing quarterly 36 (2019) 1, pp. 17-34

Persistent link: https://www.econbiz.de/10012200118