Despite the growing popularity of online referral programs, little is known about the theoretical foundations that drive the key actions associated with successful referrals. In this paper, we study which type of referral reward structure is most effective in maximizing word-of-mouth by...

One of the main reasons for poor state of education in developing countries is an inability to meet the heterogeneous learning needs of a large student population with constrained educational resources. We provide experimental evidence that computer-generated personalized homework can...

With one-third of marriages in the United States beginning online, online dating platforms have become important curators of the modern social fabric. Prior work on online dating has elicited two critical frictions in the heterosexual dating market: women, governed by age-old social norms of not...

The growing popularity of online dating websites is altering one of the most fundamental human activities: finding a date or a marriage partner. Online dating platforms offer new capabilities, such as extensive search, big-data based mate recommendations and varying levels of anonymity, whose...

Demonstrating compelling causal evidence of the existence and strength of peer to peer influence has become the holy grail of modern research in online social networks. In these networks, it has been consistently demonstrated that user characteristics and behavior tend to cluster both in space...