Food price elasticities (PE) are essential for evaluating impacts of food pricing interventions. Existing econometric estimates of food PEs are often poor, being based on single observational data sets without much variation in prices and failing to utilise prior information. In order to provide...

This paper aims to evaluate the external validity of context on food choices by the existence of some mis-projection of future consumer decisions. Two studies are presented in a laboratory and in more realistic environments, such as a recreated experimental supermarket. A between-subject...