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Emotion und Marke als Einflussfaktor der wahrgenommenen Preisfairness : eine theoretische und empirisch experimentelle Analyse
Huber, Frank; Vollhardt, Kai; Heußler, Tobias - 2006
Persistent link: https://www.econbiz.de/10003297819
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When higher prices increase sales : how chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands
Hwang, Yookyung; Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 67 (2014) 9, pp. 1912-1920
Persistent link: https://www.econbiz.de/10010379207
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Effectiveness of measures assessing response to price information
Desmet, Pierre - In: The journal of product & brand management 25 (2016) 7, pp. 676-686
Persistent link: https://www.econbiz.de/10011616257
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Signaling through price and quality to consumers with fairness concerns
Guo, Xiaomeng; Jiang, Baojun - In: Journal of marketing research : JMR 53 (2016) 6, pp. 988-1000
Persistent link: https://www.econbiz.de/10011648428
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Anchors and norms in anonymous pay-what-you-want pricing contexts
Armstrong Soule, Catherine A.; Madrigal, Robert - In: Journal of behavioral and experimental economics 57 (2015), pp. 167-175
Persistent link: https://www.econbiz.de/10011560963
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How much might a beer cost in a fancy resort? : a possible replication of Thaler’s well-known experiment
Kolnhofer-Derecskei, Anita - In: Perspectives on consumer behaviour : theoretical …, (pp. 241-257). 2020
Persistent link: https://www.econbiz.de/10012250637
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A dragging-down effect : consumer decisions in response to price increases
Zhang, Shirley; Sussman, Abigail B.; Hsee, Christopher K. - In: Journal of consumer research : JCR ; an … 47 (2021) 5, pp. 772-786
Persistent link: https://www.econbiz.de/10012434460
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Endogenous attention to costs
Thunström, Linda; Ritten, Chian Jones - In: Journal of risk and uncertainty : JRU 59 (2019) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10012308957
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Retailer Pricing Strategy and Consumer Choice Under Price Uncertainty
Danziger, Shai - 2015
its average price was judged to be higher. The same results were obtained when choices were made a day apart, when price …
Persistent link: https://www.econbiz.de/10013013152
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Laborgestützte Experimente in der Preisforschung : eine vergleichende Analyse preisorientierter Kaufsimulationen
Müller, Holger - 2005
Persistent link: https://www.econbiz.de/10013427336