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Journal of consumer research : JCR ; an interdisciplinary journal
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Balancing out feelings of risk by playing it safe : the effect of social networking on subsequent risk judgment
Kim, Hakkyun
;
Lee, Kyoungmi
;
Park, Kiwan
- In:
Organizational behavior and human decision processes : …
131
(
2015
),
pp. 121-131
Persistent link: https://www.econbiz.de/10011422325
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The effects of brand strategy and technological uncertainty on pioneering advantage in the multigenerational product market
Chang, Dae Ryun
;
Park, Se-bum
- In:
The journal of product innovation management : an …
30
(
2013
)
1
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pp. 82-95
Persistent link: https://www.econbiz.de/10009703619
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Consuming regardless of preference : consumers overestimate the impact of liking on consumption
Yoon, Heeyoung
;
Meyvis, Tom
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
3
,
pp. 474-496
Persistent link: https://www.econbiz.de/10015338588
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