Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Experiment"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The buffer effect : the role o...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Experiment
Theorie
70
Theory
70
Consumer behaviour
62
Konsumentenverhalten
60
Market research
26
Marktforschung
26
Marketing
23
Estimation theory
22
Schätztheorie
22
Bayesian inference
14
Bayes-Statistik
13
Brand
13
Brand management
13
Conjoint analysis
13
Conjoint-Analyse
13
Markenartikel
13
Markenführung
13
Decision
12
Entscheidung
12
Marktsegmentierung
11
Perception
11
Wahrnehmung
11
Advertising effects
10
Market segmentation
10
Marketing management
10
Marketingmanagement
10
Werbewirkung
10
Netherlands
9
Niederlande
9
Visual perception
8
Visuelle Wahrnehmung
8
Cluster analysis
7
Clusteranalyse
7
Emotion
7
Multivariate Analyse
7
Multivariate analysis
7
Befragung
6
Factor analysis
6
Faktorenanalyse
6
more ...
less ...
Online availability
All
Free
4
Undetermined
4
Type of publication
All
Article
11
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Aufsatz im Buch
2
Book section
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
16
Author
All
Wedel, Michel
11
Haaijer, Rinus
6
Pieters, Rik
6
Kamakura, Wagner A.
3
Baumgartner, Hans
1
Dong, Chen
1
Haaijer, Marinus E.
1
Herpen, Erica van
1
Horen, Femke van
1
Jong, Martijn G. de
1
Kopyakova, Anna
1
Pieters, F. G. M. (Rik)
1
Teixeira, Thales S.
1
Weijters, Bert
1
Zeelenberg, Marcel
1
van der Lans, Ralf
1
more ...
less ...
Published in...
All
Conjoint measurement : methods and applications
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Conjoint measurement : methods and applications ; with 91 tables
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Marketing science
1
Research report / Graduate School Research Institute Systems, Organisations and Management
1
Research report / Graduate School Research Institute Systems, Organisations and Management / Graduate School Research Institute Systems, Organisations and Management
1
Robert H. Smith School Research Paper
1
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Moment-to-moment optimal branding in TV commercials : preventing avoidance by pulsing
Teixeira, Thales S.
;
Wedel, Michel
;
Pieters, Rik
- In:
Marketing science
29
(
2010
)
5
,
pp. 783-804
Persistent link: https://www.econbiz.de/10008702239
Saved in:
2
Meaningful mediation analysis : plausible causal inference and informative communication
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 692-716
Persistent link: https://www.econbiz.de/10011755408
Saved in:
3
Preference reversal for copycat brands : uncertainty makes imitation feel good
Horen, Femke van
;
Pieters, Rik
- In:
Journal of economic psychology : research in economic …
37
(
2013
),
pp. 54-64
Persistent link: https://www.econbiz.de/10010234305
Saved in:
4
When demand accelerates demand : trailing the bandwagon
Herpen, Erica van
;
Pieters, Rik
;
Zeelenberg, Marcel
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 302-312
Persistent link: https://www.econbiz.de/10003883895
Saved in:
5
Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts
Baumgartner, Hans
;
Weijters, Bert
;
Pieters, Rik
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 869-883
Persistent link: https://www.econbiz.de/10011971270
Saved in:
6
Assessing sensitive consumer behavior using the item count response technique
Jong, Martijn G. de
;
Pieters, Rik
- In:
Journal of marketing research
56
(
2019
)
3
,
pp. 345-360
Persistent link: https://www.econbiz.de/10012177406
Saved in:
7
Conjoint choice experiments: general characteristics and alternative model specifications
Haaijer, Rinus
;
Wedel, Michel
- In:
Conjoint measurement : methods and applications
,
(pp. 319-360)
.
1999
Persistent link: https://www.econbiz.de/10001444733
Saved in:
8
The information content of response latencies in conjoint experiments
Haaijer, Marinus E.
;
Kamakura, Wagner A.
;
Wedel, Michel
-
1998
Persistent link: https://www.econbiz.de/10000988149
Saved in:
9
Conjoint choice experiments : general characteristics and alternative model specifications
Haaijer, Rinus
;
Wedel, Michel
- In:
Conjoint measurement : methods and applications
,
(pp. 345-386)
.
2001
Persistent link: https://www.econbiz.de/10001690280
Saved in:
10
Conjoint choice experiments: general characteristics and alternative model specifications
Haaijer, Rinus
;
Wedel, Michel
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 371-412)
.
2003
Persistent link: https://www.econbiz.de/10001998067
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
