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Categorical versus dimensional thinking : improving anti-stigma campaigns by matching health message frames and implicit worldviews

Meyer, Jan-Hinrich; Ruyter, Ko de; Grewal, Dhruv; … - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 222-245

Persistent link: https://www.econbiz.de/10012290947

Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness

Aguirre, Elizabeth; Mahr, Dominik; Grewal, Dhruv; … - In: Journal of retailing 91 (2015) 1, pp. 34-49

Persistent link: https://www.econbiz.de/10010500763

Disfluent vs. fluent price offers : paradoxical role of processing disfluency

Motyka, Scott; Suri, Rajneesh; Grewal, Dhruv; Kohli, … - In: Journal of the Academy of Marketing Science 44 (2016) 5, pp. 627-638

Persistent link: https://www.econbiz.de/10011552527

The effect of retailer reputation and response on postpurchase consumer reactions to price-matching guarantee ; Report No. 04-113

Estelami, Hooman; Grewal, Dhruv; Roggeveen, Anne L. - In: MSI reports : working paper series (2004) 3, pp. 27-47

Persistent link: https://www.econbiz.de/10002566800

Insights from in-store marketing experiments

Nordfält, Jens; Grewal, Dhruv; Roggeveen, Anne L.; … - 2014

Persistent link: https://www.econbiz.de/10010424895

Insights from In-Store Marketing Experiments

Nordfält, Jens; Grewal, Dhruv; Roggeveen, Anne L.; … - In: Shopper marketing and the role of in-store marketing, (pp. 127-146). 2014

Retailers increasingly experiment with a wide variety of store elements; this chapter focuses on in-store marketing tactics and reports the results of 12 in-store experiments conducted in cooperation with different retail chains. Experiments 1–3 address in-store signage (digital, floor) and...

Persistent link: https://www.econbiz.de/10015368767

Are All Experiences of Fit Created Equal? Two Paths to Consumers Evaluations

Avnet, Tamar; Laufer, Daniel - 2011

This paper examines how regulatory fit influences evaluations through two separate mechanisms. The first mechanism attributes "feeling right" from fit to positive feelings about the target, making any type of evaluation more positive. The second mechanism attributes "feeling right" to the...

Persistent link: https://www.econbiz.de/10014185827

Consumer cynicism toward collective buying : the interplay of others' outcomes, social value orientation, and mood

Dolen, Willemijn M. van; De Cremer, David; Ruyter, Ko de - In: Psychology & marketing 29 (2012) 5, pp. 306-321

Persistent link: https://www.econbiz.de/10009547323

Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability

Heller, Jonas; Chylinski, Mathew; Ruyter, Ko de; Mahr, … - In: Journal of retailing 95 (2019) 2, pp. 94-114

Persistent link: https://www.econbiz.de/10012102953

Bridging imagination gaps on the path to purchase with augmented reality : field and experimental evidence

Hilken, Tim; Heller, Jonas; Keeling, Debbie I.; … - In: Journal of interactive marketing 57 (2022) 2, pp. 356-375

Persistent link: https://www.econbiz.de/10015424205