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Shining light on atmospherics : how ambient light influences food choices

Biswas, Dipayan; Szocs, Courtney; Chacko, Roger; … - In: Journal of marketing research : JMR 54 (2017) 1, pp. 111-123

Persistent link: https://www.econbiz.de/10011650438

What do these clinical trial results mean? : how product efficacy judgments are affected by data partitioning, framing, and quantification

Biswas, Dipayan; Pechmann, Cornelia - In: Organizational behavior and human decision processes : … 117 (2012) 2, pp. 341-350

Persistent link: https://www.econbiz.de/10009507149

Making choices while smelling, tasting, and listening : the role of sensory (dis)similarity when sequentially sampling products

Biswas, Dipayan; Labrecque, Lauren I.; Lehmann, Donald R.; … - In: Journal of marketing 78 (2014) 1, pp. 112-126

Persistent link: https://www.econbiz.de/10010250059

Making probability judgments of future product failures : the role of mental unpacking

Biswas, Dipayan; Keller, L. R.; Burman, Bidisha - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 237-248

Persistent link: https://www.econbiz.de/10009569969

Short- and long-term effects of nonconsciously processed ambient scents in a servicescape : findings from two field experiments

Girard, Anna L.; Lichters, Marcel; Sarstedt, Marko; … - In: Journal of service research 22 (2019) 4, pp. 440-455

Persistent link: https://www.econbiz.de/10012128041

Making Choices While Smelling, Tasting, and Listening : The Role of Sensory (Dis)Similarity When Sequentially Sampling Products

Biswas, Dipayan; Labrecque, Lauren; Lehmann, Donald R.; … - 2015

Marketers are increasingly allowing consumers to sample sensory-rich experiential products before making purchase decisions. The results of seven experimental studies (two conducted in field settings, three conducted in a laboratory, and two conducted online) demonstrate that the order in which...

Persistent link: https://www.econbiz.de/10014136989