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Tucker, Catherine; Zhang, Juanjuan - In: Management science : journal of the Institute for … 57 (2011) 5, pp. 828-842

Persistent link: https://www.econbiz.de/10009153915

Growing two-sided networks by advertising the user base : a field experiment

Tucker, Catherine; Zhang, Juanjuan - In: Marketing science 29 (2010) 5, pp. 805-814

Persistent link: https://www.econbiz.de/10008736208

Learning from experience, simply

Lin, Song; Zhang, Juanjuan; Hauser, John R. - In: Marketing science 34 (2015) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10010497620

Tweeting as a marketing tool : a field experiment in the TV industry

Gong, Shiyang; Zhang, Juanjuan; Zhao, Ping; Jiang, Xuping - In: Journal of marketing research : JMR 54 (2017) 6, pp. 833-850

Persistent link: https://www.econbiz.de/10011784965

Preference learning and demand forecast

Cao, Xinyu; Zhang, Juanjuan - In: Marketing science 40 (2021) 1, pp. 62-79

Persistent link: https://www.econbiz.de/10012493317

Tucker, Catherine; Zhang, Juanjuan - 2011

Popularity information is usually thought to reinforce existing sales trends by encouraging customers to flock to mainstream products with broad appeal. We suggest a countervailing market force: popularity information may benefit niche products with narrow appeal disproportionately, because the...

Persistent link: https://www.econbiz.de/10014225272

Electronic Companion : How Does Popularity Information Affect Choices? A Field Experiment

Tucker, Catherine E.; Zhang, Juanjuan - 2011

Persistent link: https://www.econbiz.de/10014186801