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To earmark or not to earmark when gift-giving : gift-givers' and gift-recipients' diverging preferences for earmarked cash gifts
Givi, Julian; Das, Gopal - In: Psychology & marketing 39 (2022) 2, pp. 420-428
Persistent link: https://www.econbiz.de/10012796115
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Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals
Talebi, Arash; Mukherjee, Sourjo; Das, Gopal - In: Psychology & marketing 41 (2024) 6, pp. 1346-1362
Persistent link: https://www.econbiz.de/10014531218
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Givers eschew gifts that are inferior to their own : how social norms, regulatory focus, and concerns about offending lead givers astray
Givi, Julian; Das, Gopal - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 2, pp. 363-376
Persistent link: https://www.econbiz.de/10014289845
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Gifting digital versus physical gift cards : how and why givers and recipients have different preferences for a gift card's mode of delivery
Reshadi, Farnoush; Givi, Julian; Das, Gopal - In: Psychology & marketing 40 (2023) 5, pp. 970-978
Persistent link: https://www.econbiz.de/10014290873
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Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick; Cui, Yuanyuan; Sledge, April; Das, Gopal - In: Journal of business research : JBR 162 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014302557