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Examining hedonic and utilitarian bidding motivations in online auctions : impacts of time pressure and competition
Chang, Chia-chi; Chen, Chi-Wen - In: International journal of electronic commerce : IJEC 19 (2014/2015) 2, pp. 39-65
Persistent link: https://www.econbiz.de/10011433895
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Social media and the diffusion of information : a computational experiment on the emergence of food scares
Desmarchelier, Benoît; Fang, Eddy S. - In: Kyklos : international review for social sciences 69 (2016) 4, pp. 559-583
Persistent link: https://www.econbiz.de/10011577614
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Preference reversals in decisions that matter : education choices in China
Desmarchelier, Benoit; Qian, Lixian; Fang, Eddy S. - In: Journal of behavioral and experimental economics 77 (2018), pp. 122-128
Persistent link: https://www.econbiz.de/10012038594
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Do consumers appreciate promotional gifts?
Hudik, Marek; Karlíček, Miroslav; Říha, David - In: Journal of consumer marketing 40 (2023) 3, pp. 305-314
Persistent link: https://www.econbiz.de/10014275986
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Imagery fluency and narrative advertising effects
Chang, Chingching - In: Journal of advertising : official publication of the … 42 (2013) 1, pp. 54-68
Persistent link: https://www.econbiz.de/10009738745