The service industry has become increasingly competitive. One of the main drivers for increasing profits and market share is service quality. When a consumer encounters a bad experience, or a frustration, s/he may be tempted to stop using the service. In collaboration with the ride-sharing...

How can retailers incentivize customers to make healthier food choices? Price, convenience, and taste are known to be among the main drivers behind such choices. Unfortunately, healthier food options are often expensive and infrequently promoted. Recent efforts in deploying healthy nudges to...

Traffic congestion is a serious global issue. A potential solution, which requires zero investment in infrastructure, is to convince solo car users to carpool. In this paper, we leverage the Waze Carpool service and run the largest ever digital field experiment to nudge commuters to carpool. Our...

This paper outlines opportunities that field experimentation can bring to accommodation managers. It also describes specific types of experiment designs that can help exploit those opportunities and increase the adoption of field experimentation. Field experimentation (often through randomized...