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Electronic Commerce
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Electronic commerce research
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International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
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The effect of incidental affect on preference for the status quo
Yen, HsiuJu Rebecca
;
Chuang, Shih-chieh
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
4
,
pp. 522-537
Persistent link: https://www.econbiz.de/10003800591
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Understanding the virtual experiential value and its effect on travel intention
Li, Eldon Yu-zen
;
Chang, Fang-Kai
;
Jan, Anila
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 263-285
Persistent link: https://www.econbiz.de/10014442600
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Does friendship quality matter in social commerce? : an experimental study of its effect on purchase intention
Li, Qi
;
Liang, Ni
;
Li, Eldon Yu-zen
- In:
Electronic commerce research
18
(
2018
)
4
,
pp. 693-717
Persistent link: https://www.econbiz.de/10011936280
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