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Response satisficing and data quality in marketing : measurement and effects of satisficing on objective knowledge, experimental results, and replicability of findings
Berry, Christopher; Kees, Jeremy; Burton, Scot - In: Journal of marketing theory and practice : JMTP 33 (2025) 1, pp. 11-28
Persistent link: https://www.econbiz.de/10015191605
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Can I choose my offer? : how choice of a promotional offer impacts consumer evaluations and decisions
Mukherjee, Atmadeep; Burton, Scot; Smith, Ronn J.; … - In: Journal of retailing 100 (2024) 4, pp. 549-564
Persistent link: https://www.econbiz.de/10015164547
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The role of contextual factors in eliciting creativity : primes, cognitive load and expectation of performance feedback
Bose, Mousumi; Folse, Judith Anne Garretson; Burton, Scot - In: The journal of consumer marketing 30 (2013) 5, pp. 400-414
Persistent link: https://www.econbiz.de/10009788873
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Understanding how graphic pictorial warnings work on cigarette packaging
Kees, Jeremy; Burton, Scot; Andrews, J. Craig; Kozup, John - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 2, pp. 265-276
Persistent link: https://www.econbiz.de/10008759834
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The nutrition elite : do only the highest levels of caloric knowledge, obesity knowledge, and motivation matter in processing nutrition ad claims and disclosures?
Andrews, J. Craig; Netemeyer, Richard G.; Burton, Scot - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 1, pp. 41-55
Persistent link: https://www.econbiz.de/10003875217
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How modification of nutrition fact panel influences consumers at risk for heart disease : the case of trans fat
Howlett, Elizabeth; Burton, Scot; Kozup, John - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 83-97
Persistent link: https://www.econbiz.de/10003717438
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Design and evaluation of auto-ID enabled shopping assistance artifacts in customers’ mobile phones : two retail store laboratory experiments
Venkatesh, Viswanath; Aloysius, John A.; Hoehle, Hartmut; … - In: Management information systems : mis quarterly 41 (2017) 1, pp. 83-113
Persistent link: https://www.econbiz.de/10011656480