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Search for the underlying mechanism of framing effects in multi-alternative and multi-attribute decision situations
Kim, Jungkeun; Kim, Jae-eun; Marshall, Roger - In: Journal of business research : JBR 67 (2014) 3, pp. 388-385
Persistent link: https://www.econbiz.de/10010245239
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The color of choice : the influence of presenting product information in color on the compromise effect
Kim, Jungkeun; Spence, Mark T.; Marshall, Roger - In: Journal of retailing 94 (2018) 2, pp. 167-185
Persistent link: https://www.econbiz.de/10011881397
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What drives preference for the compromise option? : disentangling position-based versus attribute-based effects
Kim, Jungkeun; Spence, Mark T.; Oppewal, Harmen; Park, … - In: Psychology & marketing 39 (2022) 11, pp. 2153-2170
Persistent link: https://www.econbiz.de/10013465152