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Understanding the influence of literacy on consumer memory : the role of pictorial elements
Viswanathan, Madhu; Torelli, Carlos J.; Xia, Lan; Gau, … - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 389-402
Persistent link: https://www.econbiz.de/10003883920
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Consumers' perceptions of the fairness of price-matching refund policies
Kukar-Kinney, Monika; Xia, Lan; Monroe, Kent B. - In: Journal of retailing 83 (2007) 3, pp. 325-337
Persistent link: https://www.econbiz.de/10003517354
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When a promotion is denied : the effects of decision stage on perceptions of promotion and price fairness
Kukar-Kinney, Monika; Xia, Lan; Monroe, Kent B. - In: Economic and business review : EBR 13 (2011) 3, pp. 143-159
Persistent link: https://www.econbiz.de/10011614372
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Effects of haptic cues on consumers' online hotel booking decisions : the mediating role of mental imagery
Lv, Xingyang; Li, Huifan; Xia, Lan - In: Tourism management : research, policies, practice 77 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012152105
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Joint or separate? : the effect of visual presentation on imagery and product evaluation
Zhao, Min; Xia, Lan - In: International journal of research in marketing : IJRM ; … 38 (2021) 4, pp. 935-952
Persistent link: https://www.econbiz.de/10013191812