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International journal of export marketing
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International marketing review
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A hybrid model for export market opportunity analysis
Sheng, Shirley Ye
;
Mullen, Michael R.
- In:
International marketing review
28
(
2011
)
2
,
pp. 163-182
Persistent link: https://www.econbiz.de/10009242897
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Does culture matter for international market selection?
Budeva, Desislava
;
Mullen, Michael R.
- In:
International journal of export marketing
1
(
2016
)
2
,
pp. 193-214
Persistent link: https://www.econbiz.de/10011720077
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