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International market selection and export performance: a transaction cost analysis

He, Xinming; Lin, Zhibin; Wei, Yingqi - In: European Journal of Marketing 50 (2016) 5/6, pp. 916-941

Purpose This paper aims to provide a transaction cost analysis (TCA) perspective to exporting firms' selection of foreign markets and the performance consequences of this international market selection (IMS) decision. This paper proposes a conceptual framework that hypothesizes the relationship...

Persistent link: https://www.econbiz.de/10014723569