Reflects on the comments made by Evans et al. concerning a previously published article by the authors in IMR, but only partly concurs with their conclusions. As to the interpretation of the results, maintains that the contradictory empirical evidence prevents a meaningful use of the construct....

The concept of psychic distance has gained widespread theoretical recognition as a predictor of export behaviour. However, the empirical validation of the concept remains patchy and contradictory in terms of the results obtained. Consequently, this paper attempts to shed fresh light on the...

The export‐pricing literature is characterized by a distinct lack of sound theoretical and empirical works. Of the marketing decision variables, pricing has received the least attention in research despite the continued identification of this issue as an important problem area for firms...

The extent to which and ways in which export information is used can play a significant role in a firm's level of export performance. Surprisingly, however, little empirical research has been conducted in the area of export information use, and even less attention has been paid to potential...

Export information acquisition has mostly been examined disparately as researchers have tended to focus on certain modes of information acquisition independently of others. Furthermore, past studies have typically employed single‐item measures to operationalize information acquisition. The...

While the conceptualization and operationalization of export performance has been receiving increased attention in the literature, practically all multi‐item measures of export performance available are based on reflective (effect) indicators. Explores an alternative measurement approach based...