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When the commons call "enough", does marketing have an answer?
Duffy, Sarah; Layton, Roger A.; Dwyer, Larry M. - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 268-285
Persistent link: https://www.econbiz.de/10011750547
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Comments on Roger Layton's "There could be more to marketing than you might have thought!"
Mittelstaedt, John D. - In: Australasian marketing journal 24 (2016) 3, pp. 249
Persistent link: https://www.econbiz.de/10011596821
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Growth, excess and opportunities : marketing systems’ contributions to society
Wooliscroft, Ben; Ganglmair-Wooliscroft, Alexandra - In: Journal of macromarketing : examining the interactions … 38 (2018) 4, pp. 355-363
Persistent link: https://www.econbiz.de/10011954382
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Brand externalities : a taxonomy
Padela, Shoaib M. Farooq; Wooliscroft, Ben; … - In: Journal of macromarketing 41 (2021) 2, pp. 356-372
Persistent link: https://www.econbiz.de/10012521300