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The journal of business & industrial marketing
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How and why managers use conceptual devices in business-to-business research
Åge, Lars-Johan
- In:
The journal of business & industrial marketing
29
(
2014
)
7/8
,
pp. 633-641
Persistent link: https://www.econbiz.de/10010422019
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B2B research and managerial relevance
Åge, Lars-Johan
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010422017
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