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~subject:"Fallstudiensammlung"
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Fallstudiensammlung
Marketing
39
Marketing management
28
Marketingmanagement
28
Strategisches Management
11
Consumer behaviour
7
Konsumentenverhalten
7
USA
7
Market entry
5
Theorie
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Theory
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Markteintritt
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United States
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Arzneimittel
3
Brand image
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Brand management
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Einzelhandel
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Markenführung
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Markenimage
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Pharmaceuticals
3
Vereinigte Staaten
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Absatz
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Absatzplanung
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Absatzpolitik
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Brand
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China
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Consumer goods
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Direct marketing
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Direktmarketing
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Economic growth
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India
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Indien
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Innovation
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English
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Kerin, Roger A.
2
Peterson, Robert A.
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ECONIS (ZBW)
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1
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2007
-
11. ed.
Persistent link: https://www.econbiz.de/10003356223
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2
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2010
-
12. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003874042
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