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Fashion
Consumer behaviour
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Italy
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Brand image
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Italien
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Corporate Social Responsibility
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Country image
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Destination management
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Destinationsmanagement
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Digitalisierung
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Digitization
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Economic animosity
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International tourism
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Internationaler Tourismus
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Internet marketing
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Luxury goods
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Luxusgüter
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Marketing management
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Mainolfi, Giada
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Vergura, Donata Tania
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Journal of business research : JBR
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Journal of fashion marketing and management
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ECONIS (ZBW)
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Exploring materialistic bandwagon behaviour in online fashion consumption : a survey of Chinese luxury consumers
Mainolfi, Giada
- In:
Journal of business research : JBR
120
(
2020
),
pp. 286-293
Persistent link: https://www.econbiz.de/10012417130
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2
The influence of fashion blogger credibility, engagement and homophily on intentions to buy and e-WOM : results of a binational study
Mainolfi, Giada
;
Vergura, Donata Tania
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 473-494
Persistent link: https://www.econbiz.de/10013384536
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