Narrow search
Showing 1 - 4 of 4
Cover Image
How augmented reality can enhance fashion retail : a UX design perspective
Xue, Liangchao; Parker, Christopher J.; Hart, Cathryn A. - In: International journal of retail and distribution management 51 (2023) 1, pp. 59-80
Persistent link: https://www.econbiz.de/10013552683
Cover Image
In-store augmented reality design : fashion retail's perspectives
Xue, Liangchao; Parker, Christopher J.; Hart, Cathy - In: International journal of retail and distribution management 52 (2024) 7/8, pp. 817-832
Persistent link: https://www.econbiz.de/10015158221
Cover Image
Rethinking fashion m-commerce’s consumer profiles : attitudes, motivations, and demographics
Parker, Christopher J.; Lee, Tung-Ying - In: Journal of marketing theory and practice : JMTP 31 (2023) 2, pp. 243-259
Persistent link: https://www.econbiz.de/10014299400
Cover Image
What drives generation-y women to buy fashion items online?
Parker, Christopher J.; Kuo, Hsin-Yun - In: Journal of marketing theory and practice : JMTP 30 (2022) 3, pp. 279-294
Persistent link: https://www.econbiz.de/10013358774